Trained Fish Axe TV Commercial

A funny TV commercial for Axe deodorant about a geeky young man who trains his pet goldfish to do tricks and makes a youtube-like video to show the world. Part of the "Get a Girlfriend" series of Axe ads. This ad was a finalist at the 2007 Cannes Film Festival for Best TV Commercial. The trained fish is for real - no trick photography involved. I know, because he's my fish. His name is Albert Einstein II and he has been trained using positive reinforcement and 'shaping'. It took about a month, not the 'six months' stated (for dramatic effect) in the commercial. For more infomation on how to train fish and more videos of Albert and our other trained fish in action, see the Fish School web site: www.fish-school.com. To learn about how you can train your own fish to do tricks like Albert, see http







http://www.youtube.com/watch?v=Ze-2Z7Wh1nQ&hl=en

Reference: http://axeeffectvideo.blogspot.com/2010/03/trained-fish-axe-tv-commercial.html